Privacy Policy (the “Site”) strives to offer its visitors the many advantages of Internet technology and to provide an interactive and personalized experience. This policy covers how we treat personally identifiable information and other information that we collect, store, and receive, including information related to your use of the Site. Personally identifiable information is information about you that is personally identifiable, such as your name, address, e-mail address, or phone number, and that is not otherwise publicly available. Please note this policy applies only to information collected by TikiKiti through the Site and does not apply to information collected or obtained by TikiKiti or its affiliates through other means. This policy does not apply to the practices of companies that TikiKiti does not control.


The information we gather falls into two categories: (1) Personally identifiable information, which includes personal information you voluntarily supply when you subscribe, order, complete a survey, register for an online discussion, enter a contest or provide your e-mail address and (2) Non-personally identifiable information, which includes tracking information collected as you navigate through the Site.

Personally Identifiable Information

Registration for Our Websites

Use of some features of the Site may require that you create a User account. In creating a User account, TikiKiti requires that you supply certain personally identifiable information, including a unique e-mail address and demographic information (zip code, age, sex, household income (optional), job industry and job title) to register. By using the Site, you are agreeing to our Terms of Use.

Reader Surveys, Reader Panels and Market Research

TikiKiti may collect personal information from readers in connection with voluntary surveys. Data may be collected on the Site. The information you provide in answer to optional survey questions may be shared, but only in the aggregate, with advertisers and partners unless we notify you otherwise at the time of collection.

Non-personally Identifiable Information

Information Collected by Us Using Technology

Like most websites, the Site also collects and stores information automatically and through the use of electronic tools that may be transparent to our visitors. For example, we may log the name of your Internet Service Provider, your Internet Protocol (“IP”) address, and information provided by and about your Internet browser. We may also use "cookie" technology. Among other things, we may use cookies or other tracking technology for the purposes of storing your User name and password, to spare you from having to re-enter that information each time you visit, or to control the advertising you see on our Site. Moreover, we may collect and store data concerning the pages on the Site that you view, as you navigate to various pages on our Site. Because we are aware of the content appearing on the pages that you view, it is possible that we will be able to make relatively accurate assumptions about your interests and preferences from this navigational information that we collect. As we adopt additional technology, we may also gather information through other means.

In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies, but doing so may limit your ability to access certain portions of the Site, may affect the appearance of the Site on your monitor, or may require you to re-enter your User name and password, if applicable. Additionally, we may not be able to customize the Site's features according to your preferences. Finally, information you post to public areas of the Site is not private, and such information is not covered by this policy. Do not post personal information to public areas of the Site unless you intend to make that information public.

Analytics Technologies

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookie” technology (referenced above) to help TikiKiti analyze how Users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for TikiKiti, and providing other services relating to Site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, as discussed above. However, please note that if you do this you may not be able to use the full functionality of the Site. By using the Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above. While the Site currently uses Google Analytics, we reserve the right to change the vendors who provide us with usage data.

IP Addresses

The Site logs Internet Protocol (IP) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use this information in an aggregate fashion to track access to the Site.

Log Files and Your Reading History

We automatically log certain usage information about your visit to the Site. This information includes a reading history of the pages you view. We also use log files in the aggregate to analyze usage of the Site.


Statistical Analysis

TikiKiti may perform statistical, demographic and marketing analyses of subscribers, and their subscribing and purchasing patterns, for product development purposes and to generally inform advertisers about the nature of our subscriber base. We also use such information to allow advertising to be targeted, in aggregate, to the users for whom such advertising is most pertinent.

Banner Advertising

We may use demographic and preference information to allow advertising on the Site to be targeted, in aggregate, to the users for whom they are most pertinent. This means users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. We will disclose information to third parties only in aggregate form.

User Generated Content and Public Activities

We offer opportunities for you to engage in public activities on the Site, including submitting comments, recommendations, reader reviews and ratings in a number of areas throughout the Site. "Public activities" are any actions you take on the Site that are designed to be visible to other users, including comments, recommendations, reader reviews, ratings or any other items that you submit. Any information you disclose in your public activities, along with your screen name or User ID, or any image or photo, becomes public and may be used by TikiKiti for online and off-line promotional or commercial uses in any and all media. If you chose to engage in public activities, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums and TikiKiti has no responsibility to publish, take down, remove or edit any of your public activities or any of your submissions that are a result of your public activities. For more information, see the User Generated Content section of our Terms of Use. When you share or recommend (with or without adding your own comments) any TikiKiti articles or content to your Facebook profile, that action is governed by Facebook’s privacy policy. We do not track or store a record of those comments or actions. We will track and aggregate your public activities on the Site. If you choose to participate in public activities, you are electing to share and display such public activities via the Site. Also, public activities may be included in RSS feeds, APIs and made available to other websites via other formats. As a result, your public activities may appear on other websites, blogs, or feeds. Keep in mind that we are not responsible for any personally identifiable information you choose to make public via your public activities.

E-Mail Newsletters

If you choose to receive them, TikiKiti will periodically send you e-mail newsletters or promotional e-mail about services offered by TikiKiti and its advertisers.


TikiKiti complies fully with the federal CAN-SPAM Act of 2003. We will not share, sell, rent, swap or authorize any third party to use your e-mail address without your permission. If you feel you have received an e-mail from us in error, please contact

Account and Service-Related E-mail: TikiKiti reserves the right to send you e-mail relating to your account status. This includes order confirmations, renewal/expiration notices, notices of credit card problems, other transactional e-mails and notifications about major changes to the Site and/or to our Privacy Policy. If you have registered for online discussions or other services, you may receive e-mail specific to your participation in those activities.

E-mail Newsletters: TikiKiti offers several e-mail newsletters. If you no longer wish to receive a specific newsletter, follow the "unsubscribe" instructions located near the bottom of each newsletter. To manage your TikiKiti e-mail preferences, you may do so by logging in to your User account.

Promotional E-mail: If you choose to receive them, TikiKiti may periodically e-mail you messages about products and services that we think may be of interest to you. You can choose not to receive messages in the future by either (1) following the "unsubscribe" instructions located near the bottom of each e-mail, or (2) you can opt out by logging in to your User account and follow the instructions provided. From time to time, TikiKiti may obtain e-mail addresses from third party sources to be used for promotional e-mails. You can choose not to receive messages in the future by either (1) following the "unsubscribe" instructions located near the bottom of each e-mail, or (2) you can opt out by logging in to your User account and follow the instructions provided.

Survey E-mail: We may send you an e-mail inviting you to participate in User surveys, asking for feedback on the Site and existing or prospective products and services, as well as information to better understand our Users. User surveys greatly help us to improve the Site, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form.

E-Mails From You: If you send us e-mails, you should be aware that information disclosed in e-mails may not be secure or encrypted and thus may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in e-mails. We will use your e-mail address to respond directly to your questions or comments.

E-mail This Article Feature: Site readers may use this feature to e-mail links to articles (or other content such as slideshows). The e-mail addresses that you supply to this service are saved for your convenience for future articles you may wish to e-mail; these addresses are not used for any other purpose, and will not be shared with any third parties.



If you have registered a User account with the Site, TikiKiti will not sell, rent, swap or authorize any third party to use your e-mail address or any information that personally identifies you without your permission. We do, however, share information about our audience in aggregate form.

Service Providers

We contract with other companies to provide services on our behalf, including credit card and billing processing, shipping, e-mail distribution, list processing and analytics or promotions management. We provide these companies only with the information they need to perform their services. These service providers are restricted from using this data in any way other than to provide services for TikiKiti, and they may not share or resell this data.

We reserve the right to disclose your opt-out information to third parties so they can suppress your name from future solicitations, in accordance with applicable laws. We may occasionally release personal information as required by law, for example, to comply with a court order or subpoena. (For more information, see the "Compliance with legal process" section of this policy.)


E-mail Promotions

If, at any time, you prefer not to receive e-mail marketing information from us, simply follow the unsubscribe options at the bottom of each e-mail, or click here. If you experience difficulty with the unsubscribe process, feel free to contact us at and provide your e-mail address along with the name of the newsletter from which you would like to unsubscribe.


Data Security: To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place physical, electronic and managerial procedures to protect the information we collect online. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).

OTHER INFORMATION: Compliance with Legal Process

We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the Site; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).

OTHER INFORMATION: Children's Guidelines

COPPA Compliance: TikiKiti does not knowingly collect or store any personal information, even in aggregate, about children under the age of 13.

OTHER INFORMATION: Changes to This Policy

This Privacy Policy may be amended from time to time. Any such changes will be posted on this page. If we make a significant or material change in the way we use your personal information, the change will be posted on this page thirty (30) days prior to taking effect and registered users will be notified via e-mail.