What makes a video production good? Cinematography, lighting, camera movements, sets, locations — all of these make up what we call “Production Quality.”
And it doesn’t mean a big budget. It’s more about great ideas and inspired execution — with emphasis on inspiration. Because it will show when you put the effort into the production. For example, if you lip syncing, it will look like you’re really singing when you really do sing. Plus, it’s easier to keep time with the music.
We put these two together because they are so linked especially since so many videos involve acting, singing and dancing. Standing out in the crowd requires creativity, energy and originality.
We said it above and will say it here; a good performance in the music video reflects what is performed in front of the camera. If you’re lip syncing, they really sing the song. Don’t hold back. It will show in the final product and makes editing easier. Being a music video there will not be many lines for an actor to remember but that does not mean that there’s no acting involved. Play the part. Creativity and performance requires a dedicated cast. This is part what brings the originality to a production.
Cutting on motion, guiding eye movement, color timing... this is where good videos come together. Good editing is more than just cutting on the beat, and it helps good ideas and performances shine.
There is more to good editing than using every transition feature in the software you’re using. Good editing enhances the narrative — helping to create the story being told. Good editing grabs the viewer and brings them along for the ride.
Each is divided into a series of attributes listed below and then given a score between .5 and 10. Since we only highlight videos we really like there’s little chance anyone getting a .5 on anything.
Here’s a few do's and don'ts on how to make a better music video — arranged, sort of, by the categories mentioned
